The Challenge
The organization’s work is layered and impactful but without clear digital hierarchy, important information risked feeling overwhelming or hard to navigate. The website needed to: Present complex work in a digestible way Build trust and credibility Feel calm, structured, and professional Translate organizational values into digital form
The Approach
I led the website’s structure and visual direction, focusing on clarity first. The design process included: Establishing a clear information hierarchy Creating breathable layouts that allow content to lead Developing a restrained, professional color palette Selecting typography that balances warmth with authority Designing intuitive page-level user flows Rather than over-designing, I leaned into intentional simplicity, allowing the organization’s mission and storytelling to take center stage.
The Result
A clean, content-led website that positions LGLI as credible, grounded, and impact-focused. The final digital experience feels calm, structured, and trustworthy supporting both accessibility and organizational authority.