Sweeven Cafe Brand Design

For Sweeven Cafe, a cozy modern spot in Tatu City known for inventive Kenyan flavours, I led the full branding project from concept to execution. The work began with the design of a distinctive logo that captures the cafe’s welcoming yet energetic personality combining clean, contemporary forms with subtle references to local vibrancy. The result is a mark that is memorable, flexible, and well suited across physical and digital touchpoints. Building on this foundation, I developed branded mockups for staff uniforms, including waiter t-shirts and aprons, ensuring the identity translates seamlessly into the everyday customer experience. These elements transform team apparel into functional brand extensions, reinforcing Sweeven’s approachable, “Flavour On the Go” ethos while helping the cafe stand out within Nairobi’s competitive food scene. The project delivered a cohesive and polished visual identity that feels authentic to Sweeven’s character and location, supporting its launch and positioning it as a hidden gem for locals seeking quality bites with a creative twist.